As managers and organizations today need knowledge and marketing expertise to achieve their goals and sustain their achievements more than ever, using experienced consultants seem quite obvious.
A business model is a company's plan for making a profit. It identifies the products or services the business will sell, the target market it has identified, and the expenses it anticipates. A new business in development has to have a business model, if only in order to attract investment, help it recruit talent, and motivate management and staff. Established businesses have to revisit and update their business plans often or they'll fail to anticipate trends and challenges ahead. Investors need to review and evaluate the business plans of companies that interest them.
Marketing is a key part of business success. Companies need to decide which customers to target, how they will reach and win new customers, make sure that they keep existing customers satisfied, and they need to keep reviewing and improving everything they do to stay ahead of the competition. A marketing plan should be the reference document a company uses as a basis to execute their marketing strategy. It sets out clear objectives and explains how the company will achieve them.
A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets. In its entirety, this document serves as a road map that provides direction to the business. Written business plans are often required to obtain a bank loan or other kind of financing which FAMEC can facilitate that for the clients.
Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Effective market research identifies customer needs, drives, fears, and frustrations. Businesses use this information to design better products, improve user experience, and craft a marketing message that attracts quality leads and improves conversion rates.